mav outdoors
MAV, an esteemed outdoor apparel and accessories company founded by YouTuber Mavrik Joos, operates under the inspiring tagline Mobile Research Studio. To develop authentic content for MAV, we embarked on a two-week adventure along the West Coast and through the coastal mountains of Washington State. This expedition involved extensive camping, off-roading, hiking and fishing – activities that truly resonate with our passion for the outdoors.
Our journey allowed us to capture the essence of life on the road in our Land Rover Defender, seamlessly integrating MAV’s high quality apparel into the rugged and picturesque landscapes of the Pacific Northwest. The resulting shots and videos not only highlight the functionality and style of MAV’s products, but also tell a compelling story of adventure and exploration.
