yukon built
Yukon Built, renowned for its quality goods and apparel, designs products that reflect the vibrant northern lifestyle and draw inspiration from the stunning Yukon outdoors.
For this project, we wanted to capture the essence of the northern winter while showcasing Yukon Built’s exceptional products. With temperatures below -20°C, we ventured into a snowy winter wonderland complete with cosy cabins and breathtaking scenery.
Our journey through the Yukon Territory in the Canadian North allowed us to showcase Yukon Built clothing and accessories in the wild, demonstrating their functionality and durability. By showcasing these goods in such an authentic and challenging environment, we aimed to tell a story of resilience and style that resonates with the brand’s philosophy and the spirit of the Yukon.
